Novogratz‌ ‌by‌ ‌Momeni‌ ‌Area‌ ‌Rug‌ ‌Buyer's‌ ‌Guide

by Maranda Jo Shinn May 12, 2020 5 min read

Novogratz‌ ‌by‌ ‌Momeni‌ ‌Area‌ ‌Rug‌ ‌Buyer's‌ ‌Guide

Everything You Need to Know Before Buying a Novogratz by Momeni Area Rug

Looking for the ultimate combination of something bright, unique, and sophisticated to make a mundane room stand out in the hustle and bustle of everyday life? When an expressive couple of interior designers (along with their seven children), and a popular manufacturer of area rugs join forces, it creates the perfect mix of quality and timelessness that you need in your life. Uncover these hidden gems to add an eyecatching pop of personality to your generic room with the Novogratz by Momeni collection.


Table of Contents

1. The Novogratz Family - An American Dream

2. Integrity and Design

Versatile Materials

Synthetic Materials

Cotton

Wool

Natural Fibers

Chenille

3. The Manufacturing Process

Hand-Woven

Hand-Tufted

Machine Made

4. Our Favorite Novogratz by Momeni Rugs

The Villa Collection

The Retro Collection


The Novogratz Family – An American Dream

Known for their welcoming yet colorful personalities, the Novogratz family have built their own reputation from the ground up. For nearly 25 years, Robert and Cortney Novogratz have been designing and renovating properties by mixing affordable luxury and functionality on the interiors of prime real estate all across the country. Their main goal is to serve as an inspiration for their clients to be a better, more enhanced version of themselves by drawing from their own character and sense of style.

The Novogratz girls at home with mom, Cortney.

By transforming properties into people’s own comfortable spaces of happiness, their passion for interior design has driven people from all walks of life to add some of the Novogratz family’s vibrant aesthetic to their own homes. The Novogratz family embraces genuine and inviting connection, while still keeping a suave eye on home decor.

The Novogratz boys lounging in the backyard of their Los Angeles home, with dad, Robert.

The Integrity and Design Behind a Novogratz by Momeni Rug

Novogratz by Momeni rugs have something to offer to every taste, which adds to their own popularity. However, the main essence of the Novogratz by Momeni collection is their unmatched integrity and design.

From entertaining a large family of seven children, the Novogratz’s truly understand the qualities that make a busy lifestyle, which in return makes a great product for the consumer. From get-togethers, to the stampeding of tiny feet and paws around the house, there is no question that the Novogratz collection surpasses the common standards of quality assurance. The Novogratzes encourage family-friendly design by using well-made, non slip, and latex free materials. With their easy to clean and comfortable creations, you don’t have to worry about common allergies or staining with these rugs.

couple eating at an outdoor picnic table with modern grey rug underneath.

Indoor/Outdoor rug collection, Villa, can be washed off with a hose.

Versatile Materials

Choosing a new rug may seem overwhelming, but learning more about which materials you are interested in can help take some of this stress away. Don’t let fancy wording scare you away- dive into our personal and simple guide to buying a Novogratz rug! You have the ability to enhance any room with the contemporary yet versatile designs of the Novogratz by Momeni collection.

We invite you to find the ideal addition to your lifestyle and living space. With affordable, cozy, and fun designs for both indoor and outdoor spaces, Novogratz area rugs will grow with you and your family in an amazing combination of quality craftsmanship and fun.

Synthetic Materials

Many of the designs of the Novogratz rugs by Momeni are synthetic, which means they are made of non-natural materials such as nylon, polypropylene, and polyester. This allows for a durable and low maintenance rug, (no shedding!!) perfect for a long lifespan in the ever-changing home.

donut rug beside pool under turquoise outdoor table.

100% Polyester Cucina CNA-7 Pink

Cotton

A more natural and sustainable fiber, cotton rugs have a seemingly endless utility time. Soft, casual, and colorful, cotton rugs are a great staple piece for the laid back bohemian within us all.

blue diamond patterned area rug in modern room.

100% Cotton California CAL-2 in blue

Natural Fibers

This Novogratz signature style features a 100% jute material in their Mantauk Collection, and Coir in their Aloha doormat collection. Jute is a burlap type substance made from vegetable fibers. Coir is made from coconut husks! Both heavy duty, yet still incredibly soft and easy to manage, these rugs are pet friendly, and their natural colorings are a wonderful addition to feature in any room in the house.

feet on coir doormat that states "happy feet"

100% Coir Aloha ALO-7 "Happy Feet"

Wool

Resilient, plush, and quick to recover from traffic in the home! The 100% wool Novogratz rugs keep your designs looking new and fresh for extended periods of time, with little to no damage from daily wear and tear.

hanging rattan swing above pink triangle rug. Boho room with palms.

100% Wool Delmar DEL-6 Pink Triangles

Chenille

This luxurious yet modest material works to create both a lasting and warming combination that your feet can comfortably sink into with every step.

ballerina rug at the foot of bed in little girl's room

Chenille/Polyester blend District DIS-06 Dancing Girls

How Novogratz by Momeni Creates their Rugs

Depending upon which type of Momeni Novogratz rug suits your style, each has a unique manufacturing process: hand-woven, hand tufted, or machine made construction, depending on which material the rug is made of. Each process, while different, goes to show the care and craftsmanship that goes into each Momeni Novogratz rug.

Hand-Woven

These rugs are assembled from skilled artisans gifted in the realm of hand-weaving. This takes a special type of loom, and each design you see on the rug has been hand crafted from individual fibers that are wrapped around a special rod during the weaving process. This creates a unique design within each and every rug, ensuring that you receive a true piece of Novogratz style art for your home.

Hand-Tufted

Hand tufted rugs are made using a similar technique as hand-woven, however a special pistol-shaped tool is used to punch wool through a canvas, which is then finished with a cloth backing. This allows for piles of different heights to be established onto a rug, while still ensuring that the craft is done by hand.

Machine Made

Power loom construction is used in the Novogratz machine made rugs, allowing for more intricate designs to be created. Each machine can be individually adjusted to create different sizes, densities, colors, and pile heights. The collections of machine made rugs by Momeni are incredibly durable and still have that unparalleled Novogratz design.

Our Favorites in the Novogratz by Momeni Collection

There are tons of beautiful designs to choose from when it comes to the Novogratz by Momeni collection, so let us guide you to some of our favorites.

The Villa Collection

Jazz up your outdoor living space with bold colors and abstract patterns that combine to create a masterful blend of contemporary design and traditionalism that is perfect for summer!

Shop the Entire Villa Collection

The Retro Collection

Looking for the edge of vintage verve in your modern home? Bright pops of color, fun shapes, and groovy designs are just some of the features of this collection; perfect to add flair to any room in the house. Check out this Novogratz collection of reimagined design straight from the 1970s.

Shop the Entire Retro Collection